Polished corporate videos are getting scrolled past faster than… well, you know. We don't make ads for other people's platforms. We build platforms you own.
The honest truth
Here's how the attention economy works: advertisers need platforms. Those platforms — media, social, influencers — sell eyeballs back to advertisers. Brands have always been tenants paying rent in someone else's building.
We build the building. When you own the platform, you own the relationship — with your B2B customers, your leads, the recruits you're trying to win over. You stop paying forever for attention you never get to keep.
Hubspot saw this in 2023. OpenAI saw it in 2026. You can see it in 2026 too — and act on it for a fraction of the price, by working with people who've actually built media companies before.
"Next-gen software companies will have a media company embedded inside of them."
Hubspot, on acquiring The Hustle for $30MWhat we actually make
No fluff. These are the formats we build because they actually make people stop and pay attention.
Our most asked-for format.
We create a fully branded digital show for your organization. Think Subway Takes energy, tuned to your audience. It's not a corporate video — it's a media franchise your brand owns. The kind of thing your clients will actually look forward to watching.
Our Favourite ✦Everyone wants one. Nobody listens.
But you know what people DO watch? Podcast clips on social. Something about that format makes people stop scrolling — it looks authoritative, feels natural. We shoot conversational content that gives you a month of clips in a single day. No scripts. No stress.
Most Popular 🔥Why make your case when someone else can?
We make it dead simple for your customers to say great things about you — remote or in-person, totally seamless. Then we cut it to be actually fun to watch. Not a corporate slog with awkward eye contact and stock piano. An actual watch.
Easy Win 🎯Yay, clinking glasses in slow motion. Pass.
Nobody cares about your sizzle reel. Sorry. We engage your people in something genuinely fun — streeters, games, stunts. At a tech company event, we asked everyone "what's your tech stack?" on camera and turned it into a live puzzle. People loved it. That's shareable content.
Good Times 🎉No pitch. No pressure. Just a conversation about what could work for you.
Our track record
Daily business newsletter in Canada. We're talking The Peak — built from zero, no acquisition, no cheat codes.
The Peak Newsletter
Successful trade publications. Different industries, same playbook: know the audience, make stuff they want, keep going.
Trade Publications
What you'd spend on a $30M–$100M acquisition. We bring the same founder energy — you just get to build it, not buy it.
Acquisition cost
Why Reframe
The team built The Peak and two trade publications from scratch. We know what actually grows an audience versus what sounds good in a pitch deck. Hint: they're often different things.
Quick turnarounds. Reasonable pricing. No bloated agency process with 14 approval rounds and a weekly "sync." We move like a media company because that's what we are.
B2B clients, leads, future hires — we specialize in content that resonates with decision-makers. Employer branding, lead gen, client relationships. Real stuff that actually works.
Let's talk about what it looks like to turn your brand into a media company that your clients, leads, and future employees actually want to follow.